Making it mine?

Adding content to the page is the next thing.  How do I do this?  Are there ways to make it AUTOMATIC?  I do not want to have to carve out massive amounts of time to keep this up but I don't mind the learning curve.

One of the parts of Will Richardson's book that struck me early on was that even if we don't use the tools to their fullest with our students, we should use them for ourselves.  So I am looking at this from the point of view of what I can gain and am trusting that with that increased skill and comfort will come an understanding of what I can offer the students and what i can do to take advantage of what they are already doing.